Week 3 Assignment: SL Business Tourguide

The text for the class provides some suggestions for places to visit. Let’s develop our own set, but with a slightly different purpose. Let’s take a look at exemplars of good branding “locations” in Second Life. Last class we visited one: a spot meant to promote the “Transformers” movie–but this is just one of many examples. Use in-world and out-of-world search to find companies who have turned to SL to market the image of their Real World products and services. (That is, we aren’t looking for companies that sell only or primarily in Second Life.)

Tour some of these possibilities, and pick one that you think has created the best experience for image management. Tell us what you think they are doing that works well, and how those best practices could be generalized to be put into effect for other branding efforts. By the end, we should collectively have a group of exemplars, and a collective set of advice for a company wanting to set up an experience in SL.

You should provide the following in your blog post (by Tuesday!):

1. The location you visited. In

2. At least one picture of the spot taken in-world.

3. A brief summary of your experience touring the location.

4. An indication of what makes this your top pick.

5. What lessons can be learned from this and applied to other branding efforts in SL.

Andy noted that the pictures you take in-world are saved on your computer as BMPs. If you have Photoshop, or another piece of photo editing software, translating these into a web format (PNG, GIF) is not difficult. You can also use flickr, I believe. There are a lot of utilities you can download for free that will do this for you, and there are many (e.g., Zamar).

Any questions? Post them below.

Syllabus

To come.