Class Schedule: Today Onward

Week 7 (10/11) IN SL: In-World Media

Blog by 10/9:

1. Post about making your video: what worked, what didn’t, etc., and (of course) link to the video.

2. Group leaders post your group composition (i.e., who’s in it) and a short abstract of your planned project.

Week 8 (10/18) GROUP MEETINGS / Branding

Read:

1. Paul Hemp, “Avatar-Based Marketing”

2. Deeeep Witte, “Selling to an Avatar”

3. (Optional) Au, Marketing in Second Life doesn’t work

Blog:

1. Write about your group meeting (where & when, agenda, what is decided, who is researching what) and how you are putting together your proposal.

2. Respond to the readings for the week. Is there a business case for a RL company to engage in Second Life? What helps to determine an appropriate match? What are the steps to creating a good campaign in-world?

Week 9 (10/25) IN REAL LIFE: Project proposals, virtual work groups, basic scripting

Prepare:

1. A polished, 10-minute presentation of your proposal. Be prepared to answer questions. (Bring a hardcopy of your proposal.)

Read:

1. SLOG 8

2. IBM, “Virtual Worlds: Real Leaders”

Blog:1. Your proposal

2. Response to the IBM article: Is World of Warcraft the new golf? What function do MUVEs play in the formation of groups? In building leadership? Is it useful as a practical tool for collaboration?

Week 10 (11/1) IN SL: Event Management, Live Events, & In-World Representation

Read:

1. Weber, The Next Step: Second Life Professionalism

2. 10 easy rules for events management

3. Second House of Sweden FAQ4. Look over the sites for Metaversality and The SLAgency

Blog:

1. Progress on project: What is the role for integrated marketing in SL? What are the particular skills needed to succeed? Who is doing it well?

2. Response to readings:

Week 11 (11/8) IN SL: Political & Social Campaigns

Read:

1. Scola, “Avatar Politics”
2. Mark, “Virtual Lobbying”

Blog:

1. Final steps of project

2. Response to readings: Is there a difference between branding of products & services in SL and the building of political, health, or social campaigns? What kinds of social campaigns have been attempted, and why or why not is SL a particularly good place for these? Are there “utopian” possibilities for SL?

Week 12 (11/15) IN SL: Future of SL & Social Concerns

Read:

1. SLOG 13

2. Herman, Coombe, & Kaye, “Your Second Life?”

3. Wagner, Linden Lab to Open Source SL Servers

Blog:

1. Final steps of project

2. Response to readings: How m

Week 13 (11/22) AT HOME: Giving thanks, gobbling birds

Week 14 (11/29) GROUP MEETINGS / Assessment & presentations

Blog:

1. Notes on what you have done this week on the project.

Week 15 (12/6) IN PERSON: Final presentation of projects

Prepare:

1. 20-30 minute presentation of project and its assessment. Be ready for questions

Blog:

1. Reflection on your contribution to the project

2. Reflection on the course

3. Materials for final presentation of projects